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The iQOS looks suspiciously similar to the most popular e-cigarettes among children, Matthew Myers, president of the Campaign for Tobacco-Free Kids, told the committee

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Sure, once in a while theres a peanut butter cup or an English toffee but theyre gone too fast and taste is fleeting

For example, PMI claims it is producing smoke-free products that are a better choice for smokers than continued cigarette smoking and can benefit public health. This framing ignores decades of successful tobacco control policies, such as taxation, marketing restrictions and smoke-free laws, that have helped millions quit smoking

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