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We will have kids who will grow up not exposed to branded packages. Get daily National news As regulators have cracked down on many forms of tobacco advertising, packages have become powerful branding tools to appeal to consumers, said University of Waterloo psychology professor Geoffrey Fong
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Video usage, which was high at the beginning (75% of participants watched them), followed a similar trend, with 30% still watching them by week 4 and 70% having stopped by week 6
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But public health researchers considered New Zealand - a high-income country of just over five million people - an ideal setting to try and achieve tobacco "endgame"
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